Practical thinking on media intelligence, strategic judgement, expert activation and demonstrating value.
11 insights
How to move from counting coverage to identifying strategic opportunities your team can act on.
Read insightCommunications teams have more information to work with. The harder question is what deserves their attention — and what they can usefully do next.
Read insightFinding a story about your subject is easy. Knowing whether your organisation has something useful, credible and timely to contribute is much harder.
Read insightCommunications teams rarely miss strong opportunities because they lack information. More often, the signal is seen but does not become a decision quickly enough.
Read insightA story can be interesting, high-profile and easy to pitch without being strategically valuable. Communications teams need a higher test for deciding where to engage.
Read insightMonitoring tells communications teams what happened. The greater opportunity is using media intelligence to decide what the organisation should do next.
Read insightModern communications teams do not need another place for information to accumulate. They need a clear route from media signal to decision, ownership and action.
Read insightThe strongest spokesperson is not always the most senior or most available. It is the person best suited to the story, journalist and moment.
Read insightBetter media intelligence should not always create more pitches. Sometimes its greatest value is giving communications teams the confidence not to act.
Read insightA spokesperson list tells you who exists. A useful spokesperson network tells you who can contribute to which conversation, in what way and under what conditions.
Read insightAn opportunity recognised by everyone and owned by no one is easily lost. Clear ownership is one of the simplest ways to turn intelligence into action.
Read insightBring a challenge from your own media work and explore how PitchVector could help your team respond.
